Data Protection Declaration

Privacy Policy

The controller within the meaning of the General Data Protection Regulation and other national data protection laws of the Member States and other data protection regulations for data processing to provide the website is:

B&S Hamburg GmbH

Ludwig-Erhard-Str. 6

20459 Hamburg, Germany

T: +49 716 46 204

E: info@bsmart-it.de

l. General information on data processing

1. Scope of the processing of personal data

As a matter of principle, we collect and use personal data of our users only to the extent necessary to provide our website, our content and our services.

2. Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for processing operations involving personal data, Article 6 (1) (a) of the EU General Data Protection Regulation (DSGVO) serves as the legal basis for the processing of personal data. ‍

When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) (b) DSGVO serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures. ‍

Insofar as processing of personal data is necessary for compliance with a legal obligation to which our company is subject, Art. 6 (1) c DSGVO serves as the legal basis. ‍

In the event that vital interests of the data subject or another natural person make it necessary to process personal data, Art. 6 (1) (d) DSGVO serves as the legal basis. ‍

If the processing is necessary to protect a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not override the former interest, Art. 6 (1) lit. f DSGVO serves as the legal basis for the processing.

3. Data deletion and storage period

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. In addition, storage may take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or performance of a contract.

II. Provision of the website and creation of log files

Each time our website is called up, our system automatically collects data and information from the computer system of the calling computer. The following data is collected for a limited period of time: ‍

Information about the browser type and version used.
The operating system of the user
The user's Internet service provider
The IP address of the user
Date and time of access
Websites from which the user's system accesses our website ‍

The data is stored in the log files of our system. This data is only required for the analysis of any malfunctions and is deleted within seven days at the latest. The legal basis for the temporary storage of the data and the log files is Art. 6 (1) lit. f DSGVO. The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session. The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context and conclusions about your person are not drawn. The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.

III. Use of cookies

We use so-called session or flash cookies on our website and in our applications. Cookies are text files that are stored in or by the Internet browser on the user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that allows the browser to be uniquely identified the next time the website is accessed. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change. The user data collected with technically necessary cookies are not used to determine the identity of the user or to create user profiles. The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 lit. f) DSGVO. Due to the technical necessity, there is no revocation option.

Insofar as we use cookies that are not technically necessary, you will find the relevant information in the following information on the individual services.

VI. General contact

You can contact us via our contact form on our website, by e-mail, telephone or letter. In this case, the information you provide in your inquiry, including the contact data you provide there, will be stored by us solely for the purpose of processing the inquiry and in the event of follow-up questions. In this context, the data will not be passed on to third parties.

The legal basis for the processing of the data is Art. 6 para. 1 lit. f DSGVO. Our interest in answering your inquiry outweighs your interest; furthermore, since you are writing to us, an answer is also in your interest and you are aware that we need to process your data to answer your inquiry.

If the e-mail contact aims at the conclusion of a contract, the legal basis for the processing is Art. 6 (1) lit. b DSGVO.

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. This is the case when the respective conversation with the user has ended. The conversation is terminated when it can be inferred from the circumstances that the facts concerned have been conclusively clarified.

V. Web analysis and control services

1. Google Tag Manager

Insofar as you have declared your consent, the Google Tag Manager of Google LLC is used on this website. Our contractual partner is the European subsidiary Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

The Google Tag Manager is basically used to play out other tools. Instead of loading a tool directly, it is loaded by the Google Tag Manager. The Google Tag Manager uses administrator cookies and transfers cookies associated with the Tag Manager to Google. The information collected by means of the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.

Due to the server connections between your internet connection and Google's servers, your IP address is also processed, as well as network data such as the following:

approximate location (region)
technical information about the browser and the end devices used (e.g. language setting, screen resolution)
Internet provider the referrer URL (via which website/advertising medium users came to this website)

The legal basis for data processing by Google Tag Manager is your consent pursuant to Art.6 para.1 p.1 lit.a DSGVO.

You can revoke your consent at any time with effect for the future by calling up the settings [Bottom left of the screen] and changing your selection there. There you will also find information about the cookies processed. The lawfulness of the processing carried out on the basis of the consent until the revocation remains unaffected. The data collected via the Tag Manager will otherwise be processed until you revoke your consent.

You can also prevent the storage of cookies from the outset by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, this may restrict functionality on this and other websites. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by not giving your consent to the cookie setting.

For more information on the terms of use of Google Tag Manager and data protection at Google, please visit https://marketingplatform.google.com/about/tag-manager/ and https://policies.google.com/?hl=de.

2. Google Analytics

If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. Our contractual partner is the European subsidiary Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Google Analytics uses cookies that enable an analysis of your use of our websites. The information collected by means of the cookies about your use of this website is generally transferred to a Google server in the USA and stored there.

In Google Analytics 4, the anonymization of IP addresses is activated by default. Due to IP anonymization, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

During your website visit, your user behavior is recorded in the form of "events". Events can be:

Page views
First visit to the website
Start of session
Your "click path", interaction with the website
Scrolls (whenever a user scrolls to the bottom of the page (90%))
clicks on external links internal search queries
interaction with videos
file downloads
seen / clicked ads
language setting

Also recorded:

Your approximate location (region)
your IP address (in shortened form)
technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
your internet service provider
the referrer URL (via which website/advertising medium you came to this website)

Google will use this information on our behalf for the purpose of evaluating your anonymous use of the website and compiling reports on website activity (analysis using user ID is not pseudonymous). The reports provided by Google Analytics are used to analyze the performance of our website.

Recipients of the data besides us are/ may be:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor according to Art. 28 DSGVO).
Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Insofar as data is processed outside the EU/EEA and there is no level of data protection that corresponds to the European standard, Google Ireland Limited has concluded EU standard contractual clauses with Google LLC, which is based in California, USA, in order to establish appropriate safeguards in accordance with Art. 46 of the GDPR. A copy of the contractual clauses can be found here: https://policies.google.com/privacy/frameworks?hl=de&gl=de. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. The USA is currently considered a third country from a data protection perspective. You do not have the same rights there as within the EU / EEA. If applicable, you are not entitled to any legal remedies against access by authorities.

The data sent by us and linked to cookies will be automatically deleted after 14 months. The deletion of data whose retention period has been reached takes place automatically once a month.

The legal basis for this data processing is your consent pursuant to Art.6 para.1 p.1 lit.a DSGVO. You can revoke your consent at any time with effect for the future by calling up the cookie settings [Bottom left of the screen] and changing your selection there. There you will also find information about the cookies processed. The lawfulness of the processing carried out on the basis of the consent until the revocation remains unaffected.

You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may result in a restriction of functionalities on this and other websites. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google, by selecting.

not give your consent to the setting of the cookie or
download and install the browser add-on to disable Google Analytics HERE.

For more information on Google Analytics' terms of use and Google's privacy policy, please visit https://marketingplatform.google.com/about/analytics/terms/de/ and https://policies.google.com/?hl=de.

VI. Marketing Services

LinkedIn Analytics and LinkedIn Ads

We use the conversion tracking technology and the retargeting function of LinkedIn Inc. on our website. Our contractual partner is the European subsidiary LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). With the help of this technology, visitors to this website can be served personalized advertisements on LinkedIn. Furthermore, there is the possibility to create anonymous reports on the performance of the advertisements as well as information on website interaction. For this purpose, the LinkedIn Insight tag is embedded on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time.

This informs LinkedIn that you have visited our website, whereby your IP address is also collected. In addition, timestamps and events such as page views are stored. In this way, we learn about which LinkedIn ad or interaction on LinkedIn you came to our website. This allows us to better control the display of our advertising.

LinkedIn Conversion Tracking logs when you take an action on our website. Such actions include a registration, a search, a lead, a contact, a purchase transaction and a purchase completion.

Due to the marketing tools used, your browser automatically establishes a direct connection with LinkedIn's server. We have no influence on the scope and further use of the data collected by LinkedIn through the use of Insight Tag.

In addition to us, recipients of the data are LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland and, if applicable, LinkedIn Corp, 1000 W Maude Ave, Sunnyvale, CA, 94085-2810, USA.

Insofar as data is processed outside the EU/EEA and there is no level of data protection that corresponds to the European standard, LinkedIn Ireland Unlimited Company has concluded EU standard contractual clauses with LinkedIn Inc. which is based in California, USA, in order to establish appropriate safeguards within the meaning of Art. 46 DSGVO. A copy of the EU standard contractual clauses can be found here: https://eur-lex.europa.eu/legal-content/DE/TXT/PDF/?uri=CELEX:32021D0914&from=DE. A transfer of data to the USA and access by US authorities to the data stored by LinkedIn cannot be ruled out. The USA is currently considered a third country from a data protection perspective. You do not have the same rights there as within the EU/EEA. You may not be entitled to legal remedies against access by authorities.

For more information on data collection and data use, as well as the options and rights to protect your privacy, please refer to LinkedIn's privacy policy at www.linkedin.com/legal/privacy-policy.

If you are logged in to LinkedIn, you can deactivate the data collection at any time using the following link: www.linkedin.com/help/linkedin/answer/1569/ihre-konto-und-datenschutzeinstellungen-verwalten-ubersicht